AUSTIN, Texas—CELUS is on a mission to “revolutionize” electronics engineering with AI-driven design automation, empowering engineers to design faster and more efficiently. The company said in a release that it recently began partnering with the embedded intelligence company Blues to enable engineers and designers to seamlessly incorporate Blues’ technology into their electronic designs, enhancing functionality and connectivity while reducing development time and costs.
CELUS is the developer of an AI-assisted electronic design platform used by developers and engineers globally. Blues provides wireless products that enable developers to build connected, intelligent solutions. The company’s Notecard product line combines prepaid connectivity, low-power design, and secure “off the internet” communication in a single System-on-Module (SoM).
Under the agreement, Blues’s cutting-edge IoT connectivity will be accessible on the CELUS design platform, providing a simplistic path to leveraging Notecard products into designs, the release stated.
“We are constantly looking for ways to make connectivity easier for our customers and partners so that they can gain insight into their businesses and improve the customer experience,” said Alistair Fulton, chief operating officer and vice president of Ecosystem at Blues in the release. “By teaming up with CELUS, we’ve made it even easier to bring information-connected devices to life. With Notecard, customers can speed up their time to market and spend more time on the tasks that really move the needle.”
The CELUS Design Platform is reported to simplify and accelerate the design process by automated, AI-driven recommendations capable of evaluating the 600 million-plus components available to electronics engineers. The platform enables users to go from design requirements to schematic in less than an hour. Designers input their technical requirements and other objectives, such as environmental or design constraints, then the CELUS Design Platform’s proprietary AI algorithms analyze specs and capabilities of available components to offer guided suggestions.
Because electronic devices typically contain from 200 to 1,000 individual components, using CELUS can radically shorten the time it takes to bring new projects from concept to reality—and to market, according to CELUS. This provides component suppliers and technology manufacturers with greater access to a wider customer base, increased orders for their components, and enhanced visibility and promotion of preferred parts, the company said in the release.
“The CELUS Design Platform connects component providers and engineers in a way that allows for enhanced efficiency, improved product development times, and increased market penetration,” said Tobias Pohl, CEO of CELUS, in the release. “By partnering with Blues and adding Notecard to the CELUS Design Platform, engineers and designers gain access to production-ready embeddable communication modules as part of an ecosystem of components collected to enable better integration and improve innovation.”
In addition to adding Blues products to the CELUS Design Platform, the partnership will also include joint marketing efforts and other activities aimed at driving a seamless experience for end users.
“The collaboration reinforces both companies’ commitment to leading innovation and delivering exceptional value to customers,” the release said.
Blues helps organizations worldwide confidently build reliable and innovative connectivity solutions that deliver measurable value through IoT-driven data intelligence.
“Our customers securely and reliably send and receive information to and from their devices anytime, anywhere, allowing them to utilize their data to improve business operations and cut costs,” the company said in the release. “This is made possible by our flagship products, Notecard and Notehub, which work in concert to simplify the challenge of IoT connectivity.”
CELUS is seeking to transform electronics design while fostering collaboration and innovation within the $1.4 trillion electronic component industry. The company provides a unique ecosystem that unites component manufacturers, distributors, electronic design automation (EDA) suppliers, and engineers to enable better, faster development cycles, cost savings, and increasing revenue opportunities.
“The pioneering CELUS Design Platform uses AI-driven automation, its proprietary CUBO™ component knowledge base, and comprehensive design resources to transform technical requirements into schematics in record time so developers and engineers can bring projects from concept to reality with unprecedented efficiency and precision,” the company said in the release.